Vegemite isn’t just owned and made in Australia. It tastes like Australia.

The 100 years of the brand is celebrated in this commemorative advertisement created by ThinkerBell.

Our Founder, Richard, was invited to speak on the new ad on Channel 7 to give the perspective of a brand expert. These were his core insights…

It has all the hallmarks of great advertising – ideation, authenticity, brand consistency, craft in execution, cut-through and above all, emotional connection.

Vegemite is shown to speak across the generations as a heart beat of the nation. And the simple joy of the experience.