At R-Co we seek out our client’s stories in order to create impactful brand identity design. Every solution begins by listening and understanding our client’s vision and business needs. These insights enable our design process to transform brands from where they are, to where they need to be.

Beauty and order reside in our work, it’s our highest form of attainment and offers competitive advantage.

At R-Co we aspire to be successful by creating distinctive value for others.
Our business. Our story. Our brand.

Thinking

We consult as an agent of change. Our role as creative thinkers is to strategically develop a central idea and positioning that define what matters. This provides the platform for creativity to have impact on the cultural, economic and environmental value of outcomes.

Design

We visualise the positioning by expressing authenticity with impactful design. Our imagination creates a force for attraction by giving people confidence to engage with brands that feel empathetic and empowering. R-Co design is useful, useable and desirable.

Environment

We uncover the opportunity to enhance the customer experience. We develop a visual language across signage that influences the way customers feel and move through a built environment. Through design, we connect people with each other.

Communication

We create communications that make people pause, take notice and influence actions. Promoting the message with distinctive language and deepening the experience with crafted design excellence. R-Co’s focus is on human-centred design.

Digital

We understand digital from strategy, UX and marketing perspectives. Enhancing on-line media with design is the connectivity that reinforces distinction, provides rewarding experiences and encourages loyal relationships.

Place

We develop strategies that unite all messaging within a distinctive brand theme. A significant differentiator is the place where it happens – this is the authenticity of destination. A brand is not the identity alone, it has to be experienced.

R-Co team

Richard Henderson
Richard HendersonFounder and CEO
Michael Canturi
Michael CanturiDesign Director
Karen Liang
Karen LiangExecutive Administration
Peter Nedanovski
Peter NedanovskiSenior Designer
Vicki Boerema
Vicki BoeremaStrategic Copywriter
Ann-Marie Romaine
Ann-Marie RomaineFinance Director
Simon Mariani
Simon MarianiDigital Manager
Yan Jun
Yan JunPartner & Creative Director
Cui Bao
Cui BaoDesign Director

From survive… to thrive

How do you adapt your purpose to the new relevance – not the new normal?

Dream big – unfold your story, create a plan, and make it happen.

Reframe – understand how the world is going to align with the new reality.

Reimagine – define what action is best for you, best for your organisation and best for the world.

Redesign – determine the brand strategies that are authentic and inspiring.

Re engage – Create the blue print for engaging your people and the marketplace.

“Thank you for your contribution to one of the world’s largest sporting events. We were delighted with the
success of the Games, and could not have done it without your support. It has been great to work with R-Co. on a project, which will be remembered for
decades to come. You are a superstar.”

The Late Ron Walker,
Chairman, Melbourne 2006
Commonwealth Games Corporation