The secrets to building a great B2B brand was the question.

This week our Founder and CEO, Richard, was honoured to join Mo Hamdouna of Mo Works on a webinar about brand. There are many factors that go into building a great brand…

Emotional loyalty is the most meaningful connector for today’s business and consumers.

Mo asked “What makes a B2B brand successful?”. At the heart of brand building for B2B and B2C are people and solving pain points. It all starts with the reasons “why?”

He then asked:
“What are the essential elements of a successful brand?”

1 /   Purpose

2 /   Uniqueness

3 /   Values

4 /   Authenticity

5 /   Relevance

6 /   Story

7 /   Content

8 /   Clarity

9 /   Testimonials

10 / Alignment

Mo finished the webinar with this critical question:
“When is the right time to rebrand?”

1 /   Merger and acquisition

2 /   Changing markets

3 /   Repositioning for relevance

4 /   Changes to brand portfolio

5 /   Global uplift

6 /   Integrated brand strategy

7 /   Reputation damage

8 /   New CEO

9 /   Conflict with shareholders

10 / Outdated design

Branding is about determining who you are and how to transition to “Next”- and in doing so, win the hearts and minds of todays consumers.