Stories from R-Co / Monday 3 July

Tales from the boardroom

Runnin’ Down a Dream

To R-Co, Tom Petty and the Heartbreakers rock n’ roll anthem represents the spirit of the entrepreneur.

To never stop dreaming of looking for new ways to innovate, to take risks and break the rules. Steve Jobs said “ Innovation distinguishes between a leader and a follower “

The best entrepreneurs understand the power of inventiveness and have the courage to pursue individuality and lead.

Ovolo Hotels use creativity to engage the emotions throughout all hotel brand touch points. Their mantra “Wonder.Full.” is both a promise and a bench mark for the quality of the guest experience.

Like all successful leaders, Ovolo understand that success relies upon collaborating with people who share the vision.

They use brand strategies, imagination and bespoke design outcomes to reinforce the difference. And the strength of their culture and the loyalty of their customers reflects this.

“If you want to go fast, go alone. If you want to go far, go together” says the African proverb.

A great brand is like a great band, a series of moving parts inspired by a desire to express a story and emotionally engage with audiences, to move and motivate.

To see the new brand in action visit the L&O site.

If you are interested in crafting a mark that transforms you from where you are to where you want to be, please get in touch as we’d love to help out.