Stories from R-Co / Wednesday 12 July

Thinking creative

Are you in fear of your destination brand being left behind?

With hospitality, tourism, leisure and community sectors seeking to create more rewarding experiences for people, “Place Branding” is the way to reimagine and renovate places and spaces.

Why? 

Because the world has changed.

Because people are willing to pay for unique and authentic experiences.

Because they want emotional engagement based upon story telling, expressed through a master planning process which exploits creativity and innovation.

“Panorama” was formed to bring a wide ranged and expert view to re define and re imagine the future. R-Co is a member of the team.

Panorama offers a new generation of thinking to help clients answer 4 key questions of a “Place Branding matrix” –

Why would people want to visit the place?

Who is the place suited for and what are the operational needs?

How does the place create value for people through imagination that inspires and motivates?

What promise is made to attract people, connect with creativity and build loyalty?

R-Co looks forward to sharing more of the Panorama team’s expertise with you.

Is your brand embracing new generation thinking? If not, we’re the experts – say hello and we’d be happy to help you achieve authentic audience experiences.