Once upon a brand. The power of storytelling.

Marketing expresses the stories we chose to tell about a product or service.

How do we tell the right story that can be built upon over time, one that consumers can feel part of because it understands their uncertainties and connects with their desires.

The best brand stories are built upon a structure, so that the narrative is relevant, empathetic and motivating –

1 / For the customer (target)

2 / Who wants (their needs)

3 / That delivers (key benefit)

4 / Unlike others (competitors)

Our client Ornoco uses story telling as the foundation for all their communications. It is an invaluable way of emotionally connecting to their audiences on a deeper level, build trust, differentiate themselves, inspire engagement and leave lasting impact.

If you deliver the story right, as evidenced by history, it might last a lifetime.