Creativity, Culture and China

Conversations change culture.

I was invited to make a key note presentation at the 19th China (Shenzhen) International Cultural Industries Fair, last week.

The subject of my talk was “Imagining what can be”, presented at the Fair, on the biggest screen I have ever seen.

The audience were over a hundred Chinese business people and I was able to share the process that a creative team like R-Co undertake, the insights that we uncover, and the value for business of strategic creative thinking and outcomes. For R-Co there is no shallow end.

The learnings from conversations over several days is that the entrepreneurial Chinese know that a focus on price is a race down to the bottom. Their focus is on innovation and racing up to “next”.

It was an honour to be in an international corporate conference where creativity is valued. For modern China the old cliche of copy cat outcomes is becoming a myth. China is fully embracing ideas and innovation and it’s contemporary big business is willing to invest in expertise, to ascend up to a leadership reputation – both economically and culturally.

To assist to move up to next level, there is value in Albert Einstein’s words that “Creativity is seeing what others don’t see and thinking what no one else ever thought”.