Here’s to the bold ones
who have climbed their mountain
with us.

Mondo

Brand value: A new name and identity for an energy solution that enables cleaner, more sustainable ecosystems for communities.

John Cain Arena

Brand value: Identity design that reflects the power of performance and spirit of place at Melbourne Olympic Park.

Kofkin

Brand value: Signifying gravitas and experience with an identity of attitude and distinction.

Mamaka

Brand value: Inspired by the fusion of Bali colour with contemporary design, the identity conveys the expectations of the experience.

Sydney 2000 Olympic Games

Brand value: Encapsulating the Australian essence. Delivering an imaginative face to the world and $2 billion in marketing revenue.

Crown Casino

Brand value: A branding strategy and identity that captured the ‘world of entertainment’ idea into an icon that is globally recognised.

Tennis Australia

Brand value: Positioning the world of tennis. Owning the colour blue with an identity that symbolises the game in its design.

AustralianSuper

Brand value: The name and brand identity programme unified internal cultures and established the market place positioning.

TerryWhite Chemmart

Brand value: Following the rebranding, 38% revenue increase in 2017/18 and $4.4m profit versus a $900,000 loss in 2016/17.

Queen Victoria Market

Brand value: A brand identity with an engaging attitude for a Melbourne icon that attracts 10 million visitors annually.

BHP Billiton

Brand value: A cultural transformation with a distinctive identity that signalled that they were not the ‘mining company of old’.

Royal Children’s Hospital Melbourne

Brand value: The idea of a park in the hospital and a hospital in the park. The brand strategy connects people with place.

Blue Cross

Brand value: Reinforcing trust. The brand strategy centred on the five values of safety, excellence, partnership, kindness and choice.

Orica

Brand value: The old ICI transformed into a new name and identity, integrated across all the company’s business units and product brands.

MCG

Brand value: Defining place, recognising significance and honouring heritage for this iconic sporting and event destination.

Brand Tasmania

Brand value: Putting Tassie on the map with an identity that communicates the uniqueness of this special island.

Emporium

Brand value: A classic identity for this Melbourne retail centre and its positioning as the city’s ultimate shopping experience.

Invest Victoria

Brand value: The visual identity communicates the pride of Victoria and an engaging style for promotion of opportunity.

Cricket Australia

Brand value: Uniting passions, honouring tradition, expressing attitude ‘for the greater good of the game’.

Hamilton Island

Brand value: From a 3 star to 4 star resort with an identity that symbolises the Whitsunday Island experience.

Invictus Games

Brand value: Branding the Australian character, the journey of endeavour, competitor’s desire to compete and the global destination.

Journey Beyond

Brand value: The spirit of discovery visualised in the name and identity for Australia’s largest domestic travel company.

Melbourne Convention Exhibition Centre

Brand value: A Melbourne asset positioned as a meeting place of style and an icon on the world stage.

Melbourne 2006 Commonwealth Games

Brand value: Delivering the event, competitor, cultural, community, Government and business objectives and leaving a memorable legacy.

Police

Brand value: A symbol of significance and a signage system that increased police visibility within the community.

Telstra

Brand value: The name and identity for the transformation of Telecom to Telstra. The biggest single brand change in Australia’s history.