Journey Beyond – Branding the Experience.

12/04/2018By R-Co BrandBranding, Design, Latest Projects, Strategy

Branding the Experience. Journey Beyond is Australian owned, has a growing national footprint, and is fast positioning itself as one of Australia’s largest experiential tourism businesses in the country. The Journey Beyond Brand Story serves as the blueprint for all marketing programs, materials and communications across all key stakeholder groups. Creating a brand story is … Read More

Australia Day. Love all.

26/01/2018By R-Co BrandBranding, Design, Identity

Australia Day. Love all.   The best identities are created through story telling. The Tennis Australia brand identity by R-Co engages because the story of the game is retold in the mark itself. Serve, return, volley and lob are integrated in a crafted design to form the letter “A”. The vibrancy of the colour and … Read More

We brand winners.

11/01/2018By R-Co BrandBranding, Design

We brand winners.  Nick Kyrgios put in a scintillating performance to beat Ryan Harrison and claim The 2018 Brisbane International, his first ATP title in Australia.  The R-Co design of the winners trophy reflects the momentum of athletic achievement. Its flowing sculptural forms elevates the traditional trophy into an artistic expression of accomplishment.  Source::AAP  – … Read More