Innovation: Visualising ideas of the future.

13/11/2015By R-Co BrandBranding, Creativity, Design, Identity

Strengthening competitive advantage with design.  Australia’s $90 billion Mining Equipment, Technology and Services (METS) sector provides vital support to the global mining industry. It is a key platform for Australia’s future prosperity with a focus on knowledge-based jobs, STEM skills, and world leadership in research. METS is a high technology and integrative sector that will enhance … Read More

Queen Victoria Market given a new look.

15/09/2015By R-Co BrandBranding, Creativity, Design, Identity

SEPTEMBER 2015 // Queen Victoria Market given a new look Melbourne’s iconic Queen Victoria Market has unveiled a new brand identity creating a greater sense of place and contemporary style for the much-celebrated destination. The new brand, designed by R-Co, is represented by a vibrant palette of colours to symbolise the energy and diverse experiences of Queen Victoria … Read More

Imagination creates a force for attraction.

01/06/2015By R-Co BrandBranding, Creativity, Design, Identity

Imagination creates a force for attraction. Imagination is a possibility engine that is driven by passion. Passion creates energy and encourages engagement as ideas gain interest, attracting others to add their own thoughts and participate. To attract the customer, every venture and every destination is looking for creativity, because where you find talent, innovation soon follows. At … Read More

Get comfortable with being uncomfortable.

09/03/2016By R-Co BrandBranding, Design, Identity

  JANUARY 2015// Get comfortable with being uncomfortable. The business environment is changing. Technology, globalisation and shifting economic forces have disrupted businesses and employment, as companies reorganise, outsource and rightsize. Agility is an attribute required of corporate leadership; to be able to read the play and make the right moves. In this era of transition, having … Read More