Greatness will be revealed.

Instead of following the trend of CGI images displaying what a finished building will look like, Rialto developed a more imaginative approach. R-Co worked closely with The Rialto to explore solutions that linked to Italian heritage and the style of the Rialto brand. Through this exploration, the Venetian mask idea was conceived. The mask designs are the perfect metaphor, covering the building works in progress. When the hoardings are taken down, just like the removal of a mask – the new face of Rialto will be revealed.