R-CO adds brand sparkle to the Stella Artois Caulfield Cup.


The Melbourne Spring Racing Carnival umbrella events over two weeks features two classic days – the Caulfield Guineas Day and the Caulfield Cup.

R-Co was engaged to create a brand icon that would wrap the Caulfield races under the banner of the Caulfield Cup Carnival, which was applied to anything and everything.

The design was required to enhance the audiences’ entertainment options by expressing a personality that was energetic, social, imaginative, fun, stylish and edgy.

The brandmark’s commercial value resides in its ability to express an attitude that will last the test of time.

Caulfield Cup Carnival

“I wanted to say thanks again for our fabulous new logo. It performed beautifully over the carnival. It’s a keeper and will be used for many years to come. It really freshened up the place and got lots of great feedback. We have of course applied it to a million applications.”

Nic Lehman, Creative Director, Melbourne Racing Club

Caulfield Cup Carnival