Tennis Australia:

Iconic tennis brand holds court.

Presenting a new brand identity for Australia’s peak tennis organisation and global representative – Tennis Australia. Comprising vibrant blue, green, yellow, and pink strokes reflecting the disciplined energies of a tennis play (serve, return, volley and lob), the eye catching brandmark positions the world of tennis as an accessible and aspirational sport for all Australians.

Creative Idea – The wonderful world of Australian tennis 

The new identity has been enthusiastically embraced and has empowered Tennis Australia’s business strategy by bringing its vision to life.