Iconic tennis brand holds court.
Presenting a new brand identity for Australia’s peak tennis organisation and global representative – Tennis Australia. Comprising vibrant blue, green, yellow, and pink strokes reflecting the disciplined energies of a tennis play (serve, return, volley and lob), the eye catching brandmark positions the world of tennis as an accessible and aspirational sport for all Australians.
Creative Idea – The wonderful world of Australian tennis
The new identity has been enthusiastically embraced and has empowered Tennis Australia’s business strategy by bringing its vision to life.