Spicers Paper School:
Spicers Paper School is an informative program for design professionals about the advantages of using paper. The target audience of people who specify paper – such as production managers and graphic designers – demanded an identity and communication plan that was formed but also motivated enquiries.
The identity was created based upon the ‘A’ paper format. This was then developed into a grid that offered endless graphic options with a singular and memorable brand idea. An information program comprising of a poster and booklets were housed within a display box for long-term use.
Creative Idea – Unfolding possibilities
The new identity and communication program helped see a sell-out of the lecture series and positioned Spicers Paper School as a thought leader in the print industry.