Riverside Richmond:

A discerning lifestyle alternative.

The exclusive development by Salta Properties on the Yarra River in Richmond required a brand communication program that would appeal to residents seeking to downsize or relocate within the local neighbourhood.

The property name reflected the sense of place and the overall visual approach was designed to attract the customer demographic.

Creative Idea – Wild life, city life.

To convey the destination and the lifestyle to be enjoyed, watercolour graphic imagery and light-filled photography supported a story of living close to nature.