Designed in Australia:
Positioning Australian design on the world map.
This brandmark’s objective is to reflect the strength and quality of design in Australia both locally and internationally.
Our inspiration for the Design Australia identity focused on the boomerang – an iconic symbol of ingenuity. The boomerang incorporates the spirit of design throughout all its uses; as a weapon, a hunting tool, a ceremonial device, an artwork and a decorative artefact. It combines the notion of form and function, and its simple shape is timeless.
Creative Idea - Design for life
The Design Australia brandmark recognises quality Australian design that is innovative and globally competitive.