Putting Tassie on the map.
Tasmania required a brand program that positioned the state globally, building awareness of the quality of Tasmanian products, services, its people and the natural environment.
The client brief required the map of Tasmania and the word ‘Tasmania’ to be incorporated into the design. The creative solution was developed based upon landscape, and a sense of preciousness.
Creative Idea - Far from ordinary
The Brand Tasmania Council has implemented the identity and it is now central to all marketing messages for Tasmanian produce and services.