New tennis brand a hit.
The Australian Open Series is the premier tennis event in the Asia-Pacific region. The earlier mark, featuring the player silhouette, was upgraded to align with the new Tennis Australia brand. The iconic elements of the original brand were required to be repaired to represent the sport as “Australia’s favourite”.
Redesigning the elements, refreshing the player outline and re-crafting the typography enabled the design to retain its distinctive character within.
Creative Idea - A classic Australian
The message is consistent for sponsors, supports and fans. The brand is given deeper meaning, the legend plays on.