Is your brand ready for the future?
Every business starts with an idea. Ensuring that the inspiration in that seed of an idea evolves with marketplace relevance, is a never ending work in progress.
In a changing world, the idea is required to expand and take on new meaning. Hotels deliver experiences not beds, Chadstone offers lifestyle not shops, Qantas provides solutions not just travel.
Brand thinking can act as an incubator for innovation, helping companies advance by re purposing and adapting in response to customer dynamics.
Enriching the company brand purpose - what it does and why it exists - with a brand story, provides structure for the idea as it grows, and the foundation for all communications to flow from it.
Insightful brand thinking and creative design process are strategic business essentials. They influence the way ideas are expressed to inform and inspire staff, stakeholders and customers.
An entrepreneurial, strategic brand approach using the life blood of imagination can transform a company, cultivating growth and attracting opportunity which in turn, helps invent the future.
Over time, if a business does not continually work on how to make its business idea better, supporting it with brand stories to be in touch and in tune with its marketplace, competitive forces may overtake it.
New from R-Co:
Yilida - the major Chinese manufacture for the HVAC industry worldwide, continues to show leadership with our Design Director Asia, Yongfang Yu, design developing this standout exhibition project for a global Expo in China.
Cirka, is a new name and identity created for a company that wanted to reposition from a cleaning expert "City Central Cleaning" into one that offers a total management outcome. The name Cirka and its renewed purpose "At the centre of the solution" provided the ideation for the identity and corporate narrative, supported by a look and feel symbolic of an integrated service business model.
Designed in Australia
The Designed in Australia brandmark is the Design Institute of Australia’s accreditation for products and services of Australian design origin. R-Co based the identity on the indigenous boomerang, a story of the unique design synthesis of form and function.
On the occasion of Chadstone’s recent $600m redevelopment, R-Co was engaged to deliver a comprehensive wayfinding system. Based upon a strategic "think like a customer" model, the signage provides clarity which translates into shopper confidence. The creative idea was found in the words of Coco Chanel "Fashion fades, only style remains the same”. The composition of the design elements was inspired by the intricate detailing of a perfume bottle.
Main image: Sunset 164 (2006) by Lori Hersberger