John Cain Arena

Named in honour of the 41st Premier of Victoria, the stadium celebrates John Cain’s ambition to provide Victoria with the best tennis, sport, and entertainment facilities in the world.

Brand value: The design reflects the power of performance and the spirit of place.

Kofkin Bond & Co

Kofkin Bond & Co is an Australian diversified financial planning, wealth and asset management company with over 30 years of experience.

Brand value: The identity positions the firm with credibility and attitude.

Mamaka Bali

Mamaka is an alluring beach-front urban resort by Ovolo inspired by infusions of local colour and international design.

Brand value: Enhancing the customer experience.

Sydney 2000

Presenting the Sydney 2000 Olympic Games to the world by encapsulating the Australian essence into one iconic brand statement. An image rollout over a four-year period, inclusive of the Torch Relay and all sub brand development.

Brand value: The face of Australia which delivered $2 Billion in marketing revenue.

Crown Casino

Crown required an identity, look and feel to be developed for its masterbrand. In addition, a brand architecture was required to provide a logic for the hotel, gaming, and entertainment precincts.

The creative strategy successfully integrated the brand identity throughout Crown’s communications, environmental spaces, and promotional activities.

Brand value: An international icon with a revenue of $6 Billion.

Tennis Australia

Presenting a new brand identity for Australia’s peak tennis organisation and global representative – Tennis Australia. Positioning the world of tennis as an accessible and aspirational sport for all Australians has empowered Tennis Australia’s business strategy by bringing its vision to life.

Brand value: Australia’s favourite.

AustralianSuper

A brand strategy, name and identity were required for Australia’s largest industry superannuation fund. The identity programme and brand’s promise “Working just for you” unified internal cultures and established a new market place positioning.

Brand value: From $20 Billion in 2006, to $300 Billion of members funds in 2020.

TerryWhite Chemmart

The strategic design development of the TerryWhite Chemmart brand identity following the merging of two of Australia’s pharmacies – Terry White Chemists and Chemmart Pharmacy.

Brand value: Following merger and identity program, 38% revenue increase in 2017/18 and a $4.4m net profit AT vs $900,000 loss in 2016/17.

Queen Victoria Market

Queen Victoria Market’s new brand identity was created after thorough analysis and collaborative discussions with traders, stakeholders and Queen Victoria Market management.

We chose to present Queen Victoria Market as a vital part of Melbourne’s evolution.

Brand value: Branding the future of a Melbourne icon that attracts 10 million visitors annually.

BHP Billiton

A shift in purpose for the world’s largest mining company. When Australian BHP and South African Billiton merged, the change was signalled through a new identity. The brand strategy was developed to create a competitive differential around its marketing offer – that they were not the ‘mining company of old’.

Brand value: A corporate and cultural transformation and over $100 Billion market cap.

Royal Children’s Hospital Melbourne

The creative strategy was based upon the idea of “a park in the hospital and a hospital in the park.” The figurative brandmark symbolises the hospital’s location and focus on passionate commitment to children.

Brand value: Connecting with the community and reinforcing global stature.

BlueCross

R-Co was engaged to differentiate BlueCross as the trusted provider of aged care services in Victoria. Each circle of the cross represents BlueCross’ brand values of safety, excellence, partnership, kindness and choice.

Brand value: The biggest provider of residential and home care in Victoria.

Orica

A new brand name and identity for ICI Australia was developed following a historic change in the Australian company’s ownership.

The new name, Orica, and identity, with a strong flexible brand architecture integrated the company’s business units and product brands.

Brand value: ICI transforms to Orica and grows to a revenue of over $5 billion.

MCG

The identity design for the Melbourne Cricket Ground (MCG) required all the unique sporting, cultural, membership and entertainment experiences to be integrated into one iconic expression.

The creative strategy was based upon the idea of “it was, it is and always will be”.

Brand value: Defining place, recognising significance and honouring heritage.

Tasmania

Putting Tassie on the map.
Tasmania required a brand program that positioned the state globally, building awareness of the quality of Tasmanian products, services, its people and the natural environment..

Brand value: Recognising significance.

Emporium

Contemporary meets classic.
The Emporium name, identity and marketing collateral were created to signify the Emporium’s positioning as the ultimate CBD shopping centre. 

Brand value: Classic Melbournian.

Invest Victoria

To communicate the dynamic approach that Invest Victoria brings to marketing Victorian State Government initiatives, the visual identity incorporates a series of core values within the identity’s graphic presentation.

Brand value: Pride in purpose, expressed with confidence.

Cricket Australia

The Identity design gives deeper meaning to all Cricket Australia’s brands as part of the ACB’s guardianship ‘for the greater good of the game’. It created a role model in brand delivery for Australia, and conveys the notion of ‘the spirit of cricket shaping cultures, characters, and national identity’.

Brand value: Uniting passions, honouring tradition, expressing attitude.

Hamilton Island

The brandmark created for Hamilton Island is a valuable asset that symbolises the entire Whitsunday region.

Brand value: From 3 star to 5 star resort experience.

Invictus Games

Branding the Invictus Games Sydney 2018 Games by clearly identifying the Australian character, the competitor’s desire to compete and the global destination.

Brand value: Awareness, engagement, commercial success and “Best Games” legacy.

Journey Beyond

Journey Beyond’s brand identity conveys the spirit of discovery and range of incredible experiences offered by the company that create lasting visitor memories.

Brand value: Australia’s largest domestic travel / destination company.

Melbourne Convention Exhibition Center

To provide a clear identification of its multi function purpose, the identity positioned MCEC as ‘Melbourne’s meeting place’ with a sense of style and place.

Brand value: A Melbourne asset and an icon on the world stage.

Melbourne 2006 Commonwealth Games

The Melbourne 2006 Commonwealth Games Identity formed the basis of a compelling narrative. The creative idea of ‘Unifying Spirit’ became the foundation for all arts and sporting programs.

Brand value: Delivering the business objectives and leaving a memorable legacy.

Police

Victoria Police required a visual identity system that increased the force’s visibility within the community.The design was developed in conjunction with Brian Sadgrove.

Brand value: Universal adoption by Police throughout Australia.

Telstra

Name and identity design for the Telecom to Telstra business transformation. Biggest brand change in Australian history.

Brand value: Testra $15 Billion brand valuation.

The Return On Imagination

In the new economy, Return On Imagination counts for just as much as Return On Investment.

Using thinking creative, R-Co bridges the gap between what exists today and the future idea.

We bring story telling to life.

We accelerate next.

“The people at R-Co, bent over backwards to come up with our new brand identity. They worked seamlessly with our team, though were not averse to pushing back when they thought our ideas wouldn’t work. They really did ‘go the extra mile”

Ian Silk,
CEO, AustralianSuper