Sydney 2000
Presenting the Sydney 2000 Olympic Games to the world by encapsulating the Australian essence into one iconic brand statement. An image rollout over a four-year period, inclusive of the Torch Relay and all sub brand development.
Brand value: The face of Australia which delivered $2 Billion in marketing revenue.
Crown Casino
Crown required an identity, look and feel to be developed for its masterbrand. In addition, a brand architecture was required to provide a logic for the hotel, gaming, and entertainment precincts.
The creative strategy successfully integrated the brand identity throughout Crown’s communications, environmental spaces, and promotional activities.
Brand value: An international icon with a revenue of $6 Billion.
Tennis Australia
Presenting a new brand identity for Australia’s peak tennis organisation and global representative – Tennis Australia. Positioning the world of tennis as an accessible and aspirational sport for all Australians has empowered Tennis Australia’s business strategy by bringing its vision to life.
Brand value: Australia’s favourite.
AustralianSuper
A brand strategy, name and identity were required for Australia’s largest industry superannuation fund. The identity programme and brand’s promise “Working just for you” unified internal cultures and established a new market place positioning.
Brand value: From $20 Billion in 2006, to $300 Billion of members funds in 2020.
TerryWhite Chemmart
The strategic design development of the TerryWhite Chemmart brand identity following the merging of two of Australia’s pharmacies – Terry White Chemists and Chemmart Pharmacy.
Brand value: Following merger and identity program, 38% revenue increase in 2017/18 and a $4.4m net profit AT vs $900,000 loss in 2016/17.
Queen Victoria Market
Queen Victoria Market’s new brand identity was created after thorough analysis and collaborative discussions with traders, stakeholders and Queen Victoria Market management.
We chose to present Queen Victoria Market as a vital part of Melbourne’s evolution.
Brand value: Branding the future of a Melbourne icon that attracts 10 million visitors annually.
BHP Billiton
A shift in purpose for the world’s largest mining company. When Australian BHP and South African Billiton merged, the change was signalled through a new identity. The brand strategy was developed to create a competitive differential around its marketing offer – that they were not the ‘mining company of old’.
Brand value: A corporate and cultural transformation and over $100 Billion market cap.
Royal Children’s Hospital Melbourne
The creative strategy was based upon the idea of “a park in the hospital and a hospital in the park.” The figurative brandmark symbolises the hospital’s location and focus on passionate commitment to children.
Brand value: Connecting with the community and reinforcing global stature.
BlueCross
R-Co was engaged to differentiate BlueCross as the trusted provider of aged care services in Victoria. Each circle of the cross represents BlueCross’ brand values of safety, excellence, partnership, kindness and choice.
Brand value: The biggest provider of residential and home care in Victoria.
Orica
A new brand name and identity for ICI Australia was developed following a historic change in the Australian company’s ownership.
The new name, Orica, and identity, with a strong flexible brand architecture integrated the company’s business units and product brands.
Brand value: ICI transforms to Orica and grows to a revenue of over $5 billion.
MCG
The identity design for the Melbourne Cricket Ground (MCG) required all the unique sporting, cultural, membership and entertainment experiences to be integrated into one iconic expression.
The creative strategy was based upon the idea of “it was, it is and always will be”.
Brand value: Defining place, recognising significance and honouring heritage.
Cricket Australia
The Identity design gives deeper meaning to all Cricket Australia’s brands as part of the ACB’s guardianship ‘for the greater good of the game’. It created a role model in brand delivery for Australia, and conveys the notion of ‘the spirit of cricket shaping cultures, characters, and national identity’.
Brand value: Uniting passions, honouring tradition, expressing attitude.
Melbourne 2006 Commonwealth Games
The Melbourne 2006 Commonwealth Games Identity formed the basis of a compelling narrative. The creative idea of ‘Unifying Spirit’ became the foundation for all arts and sporting programs.
Brand value: Delivering the business objectives and leaving a memorable legacy.
The Return On Imagination
In the new economy, Return On Imagination counts for just as much as Return On Investment.
Using thinking creative, R-Co bridges the gap between what exists today and the future idea.
We bring story telling to life.
“The people at R-Co, bent over backwards to come up with our new brand identity. They worked seamlessly with our team, though were not averse to pushing back when they thought our ideas wouldn’t work. They really did ‘go the extra mile”