R-Co proud to communicate the Invictus Games Sydney 2018 journey Down Under.

07/06/2017By R-Co BrandBranding, Creativity, Design, Latest Projects

The Invictus Games is an international adaptive sporting event for wounded, injured and ill serving and veteran defence personnel. The Invictus Games highlights the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for the wounded, injured and ill men and women who have bravely served their countries.  Prince … Read More

Is your brand ready for the future?

26/05/2017By R-Co BrandBranding, Creativity, Design, Strategy

Every business starts with an idea. Ensuring that the inspiration in that seed of an idea evolves with marketplace relevance, is a never ending work in progress. In a changing world, the idea is required to expand and take on new meaning. Hotels deliver experiences not beds, Chadstone offers lifestyle not shops, Qantas provides solutions … Read More

Greatness will be revealed.

28/07/2016By R-Co BrandBranding, Design, Identity

Instead of following the trend of CGI images displaying what a finished building will look like, Rialto developed a more imaginative approach. R-Co worked closely with The Rialto to explore solutions that linked to Italian heritage and the style of the Rialto brand. Through this exploration, the Venetian mask idea was conceived. The mask designs are the … Read More

Innovation: Visualising ideas of the future.

13/11/2015By R-Co BrandBranding, Creativity, Design, Identity

Strengthening competitive advantage with design.  Australia’s $90 billion Mining Equipment, Technology and Services (METS) sector provides vital support to the global mining industry. It is a key platform for Australia’s future prosperity with a focus on knowledge-based jobs, STEM skills, and world leadership in research. METS is a high technology and integrative sector that will enhance … Read More

Queen Victoria Market given a new look.

15/09/2015By R-Co BrandBranding, Creativity, Design, Identity

SEPTEMBER 2015 // Queen Victoria Market given a new look Melbourne’s iconic Queen Victoria Market has unveiled a new brand identity creating a greater sense of place and contemporary style for the much-celebrated destination. The new brand, designed by R-Co, is represented by a vibrant palette of colours to symbolise the energy and diverse experiences of Queen Victoria … Read More

Imagination creates a force for attraction.

01/06/2015By R-Co BrandBranding, Creativity, Design, Identity

Imagination creates a force for attraction. Imagination is a possibility engine that is driven by passion. Passion creates energy and encourages engagement as ideas gain interest, attracting others to add their own thoughts and participate. To attract the customer, every venture and every destination is looking for creativity, because where you find talent, innovation soon follows. At … Read More

Get comfortable with being uncomfortable.

09/03/2016By R-Co BrandBranding, Design, Identity

  JANUARY 2015// Get comfortable with being uncomfortable. The business environment is changing. Technology, globalisation and shifting economic forces have disrupted businesses and employment, as companies reorganise, outsource and rightsize. Agility is an attribute required of corporate leadership; to be able to read the play and make the right moves. In this era of transition, having … Read More