BEHIND EVERY BRAND IDENTITY IS A STORY.
At R-Co we seek out our client’s stories in order to create memorable brand identity design. We know that every brand identity solution begins by listening and understanding our client's vision and business needs. These insights enable our strategic design process to transform brands from where they are, to where they need to be. We provide value through distinctive brand identity design that has impact as it informs, inspires and motivates audiences.
At R-Co we aspire to be successful by creating brand value for others. Our business. Our story. Our brand.
A STRATEGIC PROCESS ELEVATES OUR CREATIVITY AND DELIVERS ECONOMIC VALUE.
With access to over 30 years experience, R-Co provides knowledge to help address our clients’ unique challenges. Unearthing stories. Problem solving. Creating the space for imagination to flourish. Pushing boundaries and encouraging our client to embrace distinction, because it's different. Then to craft the idea into designed solutions that influence actions and provide business impact. Our disciplined and inclusive process is a proven pathway to explore the dimensions of “what if?” It is based upon five accountable phases - Discover, Define, Design, Document and Distribute. Our process is where the journey starts as we collaborate towards a better future.
We aspire to be an agent of change. Our role as creative thinkers is to strategically develop a central idea and positioning for the business as core assets. We define what matters. This provides the platform for creativity to have an impact on the cultural and economic value of designed outcomes. Our expertise is fuelled by curiosity and can be engaged through:
Brand alignment with Business Plan
Brand strategy (positioning, values, personality, promise, story)
We visualise the positioning by expressing the authenticity of the brand with impactful design.
Our imagination creates a force for attraction by giving people confidence to engage with brands that feel empathetic, aspirational and empowering.
Our creativity is strategically aligned, audience driven and can be engaged through:
Brand identity design
Corporate Design Programs
We uncover the opportunity to enhance the customer experience through evidence-based findings.
We develop a responsive visual language across signage and place making effect that defines the way customers feel and move through a built environment
We are concerned with how people interact with their environment as they engage through:
Wayfinding strategies and signage design
MARKETING AND COMMUNICATION DESIGN
R-Co creates imaginative communications that make people pause, take notice, engage and influence actions.
Our communications are based upon engaging with the reader, crafted by design excellence and can be bought to life through:
Strategy and research
Art direction and copywriting
Photography art direction
Digital technology is transforming the relationship with brands and offers exciting ways to communicate with audiences. R-Co understands digital intimately – from strategy, UX, design, back-end and marketing perspectives.
Our web focus is on brand and interactive user experiences and can be engaged through:
Digital strategy and planning
User experience design
Website and mobile design
IMAGINING WHAT CAN BE.
R-Co combine science with art; we problem solve by unfolding the complexity to ask the most important question, what are we really trying to say and what needs to happen to shape a better future? Only once we are able to answer that, can we advise the best direction forward. When developing brands, we’re hands on. We listen. We think. We have the courage to venture into the unknown. We collaborate to achieve success.
Founder and CEO
Design Director, China
Finance and Administration Director
Creative Strategy and Copywriting